Managerial Economics and Strategy
Managerial Economics and Strategy shows how managers can use modern economic theories to address issues theyāll encounter on the job. The authors emphasize problem-solving, together with real-world issues and examples, knowing, from their own teaching experience, that this is often how students learn best.
The heavily revised 4th Edition includes many new worked problems, explanations and end-of-chapter questions. New topics are captured in both text and problems, including the expanding role of the digital economy and the ever-evolving economics of health care. Most of the Managerial Problems and Mini-Cases are new or revised, with new topics including AI, electrification mandates, self-driving trucks and more.
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Description
Managerial Economics and Strategy shows how managers can use modern economic theories to address issues theyāll encounter on the job. The authors emphasize problem-solving, together with real-world issues and examples, knowing, from their own teaching experience, that this is often how students learn best.
The heavily revised 4th Edition includes many new worked problems, explanations and end-of-chapter questions. New topics are captured in both text and problems, including the expanding role of the digital economy and the ever-evolving economics of health care. Most of the Managerial Problems and Mini-Cases are new or revised, with new topics including AI, electrification mandates, self-driving trucks and more.
