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Essentials of Marketing: A Marketing Strategy Planning Approach
Dating back to Jerry McCarthys 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:
- Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.
- Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefitting stakeholders.
- Diversity, Equity, Inclusion: Integrates racial justice topics inspired by Marketing Insights podcast episodes with Professor Shanita Akintonde.
- Marketing Analytics: Expands coverage of big data and analytics, supporting strategic planning.
- Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning
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Description
Dating back to Jerry McCarthys 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:
- Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.
- Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefitting stakeholders.
- Diversity, Equity, Inclusion: Integrates racial justice topics inspired by Marketing Insights podcast episodes with Professor Shanita Akintonde.
- Marketing Analytics: Expands coverage of big data and analytics, supporting strategic planning.
- Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning
